Shoe Dog

Great book from the creator of Nike. Phil Knight tells the story of this incredible journey so well. It is very inspirational and makes one think about the entrepreneurial path to success. The guys did not have it easy and the amount of exogenous risk they had on the line to make a success of it was unreal. But through their passion, determination and resilience they pushed through even when failing loomed right around the corner. At the time of writing Nike is valued upward of $30 bln and is the most successful sports brand of all time. Starting from a simple import/export business in Japan under the name of Blue Ribbon it really is a great read how it became what it is today. Well worth a read.